Yonex began in the 1940’s as a maker of wooden fishing floats however was sufficiently lamentable to be constrained out of this creation area because of the headway of plastic floats in the business. This provoked pioneer Minoru Yoneyama to commit to a responsibility that the organization could at absolutely no point ever let innovation and development abandon them in the future and this has shaped the foundation to the standards and morals and strategic policies of Yonex in the present day.
In the last part of the 1950’s Yoneyama begun to make badminton rackets for other high profile brands and before long settled a standing for delivering quality rackets while consolidating the most recent materials and presenting ideas, for example, the wide body racket and the isometric head. These new plan highlights would find their direction onto the rackets of all the enormous brand names sports rackets like Carlton and Sovereign.
The Yonex Partnership itself was laid out in California in 1983 and turned into the world forerunner in the plan and creation of golf, tennis and badminton hardware. A strong case maybe yet it would turn out as expected today that they are without uncertainty the main name in badminton – while possibly not exactly as prestigious in golf and tennis.
From somewhat humble starting points Yonex has made areas of strength for a brand that partakes in a predominance upheld by corporate sponsorship and item quality. In the present proficient game more than 80% of players have a Yonex badminton racket in their grasp when they contend. Significant names that Yonex support incorporate Peter Gade, Saina Nehwal, Ana Ivanovic and Lee Chong Wei.
In 2007 Yonex commended their 25th progressive year as the fundamental backer of the All Britain Badminton Titles and followed up in 2008 by acquiring 24 Olympic awards at the Beijing games. A worldwide crowd at the Olympics assists with promoting push the name and notoriety as the logo is quickly unmistakable on the series of players rackets
Yonex, through the underlying assurance and drive of their organizer, proceed to enhance and put resources into new innovation and presented the original of thin rackets in 2009. The ArcSaber Z-Cut recorded the quickest at any point speed of 421km/h and demonstrates how players with a Yonex badminton racket will constantly have an eminent strategic advantage and can be roused by the innovation, achievement and marking behind the creation of top quality items. The reach integrates rackets for all ages and capacities, cooking for experts and novice players the same.